Boston's Coffee Culture
Boston is a historic town, with its city proper and surrounding areas having played a central role in the American Revolution. This includes the Battles of Lexington and Concord, Paul Revere's famous ride, and the Battle of Bunker Hill. One of the key events of that time was the Boston Tea Party, when locals threw British Tea into the Boston Harbor in rebellion, which resulted in the former colony becoming a coffee drinking nation.
The American History of Premium Coffee
When The United States was a young nation, practically each city and town had local coffee roasters. These crafsmen imported fresh coffee beans from the Carribbean and across Latin America and roasted them fresh to order. Early Americans enjoyed truly premium coffee. But this was wiped out by troublesome waves. We are rebuilding the foundation.
The First Wave of Coffee
Then came over-industrialization and the "bottomless cup" of coffee that has become so commonplace in diners and practically every breakfast and bagel shop. This is the bottom of the barrel in terms of quality. This cheap, over-industrialized pseudo-coffee is best avoided.
The Second Wave of Coffee
Taking inspiration from European coffee culture, a number of entrepreneurs began to focus on quality. This was a big improvement because the starting point was so low. The second wave of coffee is associated with today's big brands that have coffee shops on virtually every corner of major cities. But while this is an improvement on diner coffee, it is not what the American revolutionaries would have considered premium coffee. It lacks that nuance of flavor that makes a truly excellent cup of coffee similar to a quality wine in terms of sophistication, flavor profile, and character.
The Third Wave of Coffee
Often associated with hipster culture and the Millenian Generation, speciality coffee represented a big improvement in quality. Beginning in the 1980s, small groups of entreprenurs opened up cafes that focused on bringing pure coffee from around the world and preparing it with fine expertise. Cinnamon, sweet fruit, caramel, and many other flavors could be enjoyed. Americans began to understand why Europeans like their coffee black. There was also a focus on fair trade and ensuring that farmers receive equitable compensation.
But while specialty coffee is a cool experience, it has really appealed to a specialty audience that enjoys the science of coffee and does not mind paying a hefty price. For premium coffee to become something that people in America and across the world can once again enjoy at scale, this quality needed to be combined with new commercial strategy.
The Fourth Wave of Coffee
The Boston Coffee Club represents the innovation that brings premium coffee back to the masses. As a digitial coffee brand, we do not have huge overhead expenses that we need to pass on to customers to be profitable. So, we are able to bring the world's best coffee to everyday coffee drinkers at fair prices that also compensate farmers in accordance with the standards set up by third-wave entrepreneurs.
We understand that sometimes, you just have no choice but to grab a cup of coffee on the go. But on the other hand, why sacrafice on quality when it comes to coffee that you enjoy at home, in the office, or in the thermos that you take to the weekend picnic?
We go through hundreds of coffee beans and curate a limited selection. We take the complex and simplify it for our customers. Your coffee is freshly roasted and packaged after you place the order. Quality is king and we deliver it to your doorstep. Join the club. Let's make history, together.